Video for Community Businesses
More now than ever before, our small community businesses are loosing customers to online and out of town big box stores. Online and box stores constantly remind customers of their corporate brand, range of products, professional services, and how much they appreciate their customers.… mostly through the medium of video. It’s on your TV, sponsored social media, corporate web sites, and more.
Is video a part of your business communications?
Do you know the many ways video can benefit your business?
Are you aware of the free and low cost video resources in our community?
Nevada County Media (NCM) is your Public Access cable TV station, a state-of-the-art video production facility and your access to local video producers. With an NCM membership, these resources are available to everyone in our small business or non-profit community.
How does video benefit your business?
Describe your business to gain branding and image awareness
Explain the impact of your business in this community, including your contributions and value to the community
Customer appreciation and recognition: thank customers, recognize customer successes, and “blow that customer’s horn”
Employee recognition – bond your employees to community through social media
Explanation of your products and or services – help customers understand features, benefits and support options
Testimonials by customers – allow customers to tout your products, services and customer commitment
“How to” instruction or demos of your products or services – help your customers be successful users
Promotion of your community causes – school teams, nonprofits
Produce videos – shoot at your location with NCM equipment, in the NCM studio or hire NCM staff to create your project for you
How can the community see your videos?
Allow us to publish to NCM Comcast channel 11 & Suddenlink channel 16
Allow us to publish on Nevada County Media Youtube channels
Post to your Facebook page (allows others to share easily)
Share on your Youtube and Vimeo pages
Use in email blasts
Publish on your website or other organizations’ websites
Videos produced by NCM are owned by you and can be used in your business as needed.
There are many different kinds of business videos depending on your business objectives, audience needs and your imagination.
The videos produced by NCM members using NCM resources must meet the basic Public Access requirements, which include airing on a Public Access Channel. Otherwise your NCM produced videos are free to be used in your business as needed.
What does it take to produce a video for your business?
Become an NCM business member for as little as $200 – this provides access to video equipment, use of facilities and access to video professionals
Learn some of the basics about business video programming and production – NCM provides low cost video production classes and there are lots of free online sites to show you and your staff how to create business videos.
Create a video plan for your business – engage staff in the process, make it fun and inclusive.
Produce videos – shoot at your location with NCM equipment or in the NCM staffed studio.
With a Business NCM membership, you will have access to state of the art video production equipment at no charge…. cameras, lights, microphones and postproduction editing equipment. Optionally you can, for a fee, arrange to have NCM staff and crews produce your business videos.
In today’s social media environment, effective videos can range from something “organic” (homemade) for those customer closes to you or very slick and polished messaging to a broader diverse audience. With your NCM business membership you can produce and distribute a broad range of impactful videos
Make video a part of your business
Become a NCM Business member now. Each new Business membership includes an initial consultation with NCM Executive Director Ramona Howard to get you and your business on the path to making business videos.
